TL;DR: Custom promotional products range from $0.20 (stickers) to $400+ (engraved watches) per unit. The most common B2B items cost: pens $0.50-$4, tote bags $1.85-$7.20, T-shirts $5.20-$9.50, tumblers $9.50-$15, power banks $13.50-$25. Bulk pricing drops 30-45% from 100-unit to 1,000-unit quantities. This guide publishes real 2026 per-unit pricing across 40+ categories at standard 250-unit MOQ — data most promo suppliers hide behind quote forms.
Why This Pricing Guide Exists
Most promotional product suppliers force buyers to "request a quote" before showing any price. This makes budgeting impossible and wastes buyer time. openXpromo publishes real pricing benchmarks so B2B buyers can plan campaigns accurately. All prices below reflect 250-unit minimum order quantity (MOQ) with standard single-color/single-location imprint, the most common B2B order configuration.
Master Pricing Table: 40+ Categories (250-MOQ, 2026)
Writing Instruments
| Product |
Price/unit (250-MOQ) |
| Plastic ballpoint pen |
$0.50 - $0.85 |
| Gel pen |
$0.85 - $1.50 |
| Stylus pen |
$1.20 - $2.50 |
| Metal ballpoint pen |
$4.00 - $8.00 |
| Premium twist-action metal pen |
$9.00 - $15.00 |
Bags
| Product |
Price/unit (250-MOQ) |
| Drawstring bag (polyester) |
$1.20 - $2.50 |
| RPET tote bag |
$1.85 - $3.50 |
| Cotton tote bag |
$3.50 - $5.50 |
| Organic cotton tote (GOTS) |
$5.50 - $7.20 |
| Drawstring backpack |
$2.20 - $4.00 |
| Laptop backpack |
$12.00 - $35.00 |
| Duffel/sports bag |
$9.00 - $25.00 |
Drinkware
| Product |
Price/unit (250-MOQ) |
| Plastic water bottle |
$2.50 - $5.00 |
| Tritan water bottle (BPA-free) |
$9.50 - $12.00 |
| Ceramic mug |
$3.50 - $6.50 |
| Stainless steel tumbler (20oz) |
$9.50 - $15.00 |
| Bamboo travel mug |
$7.00 - $12.00 |
| Insulated cooler (soft) |
$14.00 - $25.00 |
| Rotomolded cooler (hard) |
$80.00 - $200.00 |
Apparel
| Product |
Price/unit (250-MOQ) |
| Cotton T-shirt (screen print) |
$5.20 - $7.20 |
| Organic cotton T-shirt (GOTS) |
$7.20 - $9.50 |
| Performance polyester tee |
$6.50 - $9.00 |
| Polo shirt (embroidered) |
$11.00 - $18.00 |
| Hoodie/sweatshirt |
$14.00 - $28.00 |
| Baseball cap (embroidered) |
$5.50 - $9.50 |
| Beanie |
$4.20 - $7.20 |
| Jacket/softshell |
$25.00 - $55.00 |
Tech & Electronics
| Product |
Price/unit (250-MOQ) |
| Charging cable (branded) |
$2.50 - $5.00 |
| Phone stand |
$4.00 - $7.00 |
| USB flash drive (16-32GB) |
$5.00 - $11.00 |
| Power bank (5K-10K mAh) |
$13.50 - $22.00 |
| Wireless charger (Qi) |
$9.00 - $15.00 |
| MagSafe wireless charger |
$14.00 - $18.00 |
| Bluetooth speaker |
$14.00 - $35.00 |
| TWS earbuds (ANC) |
$35.00 - $45.00 |
Office & Stationery
| Product |
Price/unit (250-MOQ) |
| Sticky note pad |
$1.50 - $3.00 |
| Softcover notebook |
$4.00 - $6.50 |
| Hardcover FSC notebook |
$11.00 - $14.00 |
| Leather padfolio |
$14.00 - $32.00 |
| Wall calendar |
$4.80 - $6.20 |
| Desk calendar |
$3.50 - $5.50 |
Awards & Recognition
| Product |
Price/unit |
| Crystal award (5" tower) |
$25.00 - $45.00 |
| Crystal diamond (7") |
$35.00 - $65.00 |
| Bronze plaque (8×10) |
$50.00 - $75.00 |
| Custom trophy |
$35.00 - $200.00 |
| Engraved watch |
$80.00 - $400.00 |
How Quantity Affects Price (The Volume Discount Curve)
Bulk pricing drops sharply as quantity rises. Using a stainless steel tumbler as the reference:
| Quantity |
Price/unit |
Discount vs 100 |
| 100 |
$14.00 |
baseline |
| 250 |
$11.50 |
-18% |
| 500 |
$9.80 |
-30% |
| 1,000 |
$8.50 |
-39% |
| 2,500 |
$7.50 |
-46% |
Rule of thumb: Expect 18% off at 250 units, 30% off at 500, and 40%+ off at 1,000 units versus the 100-unit price. The steepest savings happen between 100 and 500 units.
Hidden Costs Buyers Forget
Beyond per-unit price, budget for these:
| Cost |
Typical amount |
When it applies |
| Setup/screen fee |
$40-$60 one-time |
Per imprint color/location |
| Pantone color match |
$50 setup + 10-15%/unit |
Brand-exact colors, 500+ MOQ |
| Additional imprint location |
+$0.50-$2/unit |
Back/side printing |
| Premium packaging |
+$2-$8/unit |
Branded gift boxes |
| Rush production |
+20-30% |
Under 7-day turnaround |
| Proof/sample |
$15-$50 |
Pre-production verification |
Budgeting tip: Add ~10-15% to the per-unit subtotal to cover setup and incidentals for a realistic total project cost.
What Determines Your Final Price
1. Quantity — biggest factor; higher volume = lower per-unit
2. Material — organic/recycled/premium materials cost 20-40% more
3. Decoration method — embroidery > full-color print > single-color > deboss
4. Imprint complexity — number of colors and locations
5. Customization — Pantone matching, custom shapes, packaging
6. Lead time — rush jobs add 20-30%
7. Certifications — FSC/GOTS/GRS-documented items cost slightly more
Per-Recipient Budget Tiers (For Campaign Planning)
| Tier |
Per-recipient |
Example items |
| Mass distribution |
$0.50-$3 |
Pens, stickers, drawstrings, basic mugs |
| Standard B2B |
$3-$10 |
Totes, T-shirts, notebooks, basic tech |
| Premium B2B |
$10-$25 |
Tumblers, polos, power banks, leather |
| Executive/VIP |
$25-$100 |
Premium tech, jackets, crystal awards |
| Presidential |
$100+ |
Engraved watches, custom trophies, gift sets |
FAQs
What is the cheapest promotional product?
Stickers ($0.20-$1), plastic pens ($0.50-$0.85), and drawstring bags ($1.20-$2.50) are the lowest-cost options at 250-MOQ. For mass brand awareness on a tight budget, these maximize reach-per-dollar.
What is the average cost of a promotional product?
The most common B2B promo items fall in the $3-$10 per-unit range (tote bags, T-shirts, notebooks, basic drinkware) at 250-MOQ. This "standard B2B tier" balances perceived value with budget.
How much do 500 custom T-shirts cost?
At 500-MOQ, cotton T-shirts with single-color screen print run roughly $4.50-$6.50 per unit =
$2,250-$3,250 total, plus a one-time ~$50 setup fee. Organic cotton adds ~30%.
Do prices include the logo imprint?
Standard single-color, single-location imprint is typically included in the per-unit prices shown. Additional colors, locations, or Pantone matching cost extra.
What's the minimum order to get bulk pricing?
Bulk pricing typically starts at 100-250 units. The best per-unit savings appear at 500-1,000 units (30-40% off the 100-unit price).
Why do other suppliers hide their prices?
Many suppliers quote per-deal to maximize margin. openXpromo publishes benchmarks so buyers can budget accurately, then provides exact quotes within 4 hours based on your specs.
Take Action
Category pricing guides: Bags ·
Drinkware ·
Apparel ·
Tech ·
Office
Last updated: May 30, 2026 by openXpromo Editorial Team. Pricing reflects openXpromo's 128,000+ product catalog at 250-unit MOQ with standard imprint. Data from internal catalog + PPAI Power Report 2026 + ASI Ad Impressions Study 2026.
